Given that the leader of a nation wants his country strong and wealthy, he must cultivate the small businesses into big ones. Taiwan's thriving up contributes to the OEM industry of small businesses. In other words, small businesses in Taiwan are pivotal to the economic. And the small businesses persisting in perseverance and pragmatic style are a priceless godsend.
Fa Yang, the only OEM of fishing lures manufacture that is honored with the certification of ISO 9001, leads its workers step by step. From threading a line through the hole of fishing hook to final packaging, Mr. Kou, manager of Fa Yang, instructs his workers in person to pursue the exactitude of each step. Mr. Kou insists that only through handmade process can the fishing lures be done in the best quality. And a product with high quality can have a leg to stand on the competitive OEM industry, especially most of them cut down the prices to win over the order. The style of pursuing perfection results in booming up Fa Yang's orders.
Traditional manufacturing method is the mainstream of manufacturing fishing lures. Old clients get used to it, and the new ones accept this as well. Everyone is accustomed to this SOP for decades. However, an experience of exhibition in Japan inspires Mr. Kou to change Fa Yang's archaic producing module. Mr. Kou said traditional fishing lures are made by PC, a kind of plastic that threatens ocean clines; yet the environmental-friendly fishing lures he saw in Japan were made by a soft plastic, which did less harm to the ocean. However, the only drawback of this fishing lure was that it was easily decomposed under the exposure of sunlight, and the quality of it was still unstable.
Brave-New Ingredients—Green Fishing Lures No More Belongs to Famous Label
Bringing this experience back to Taiwan, Mr. Kou thought up with a kind of new fishing lure made of food ingredients, which could replace the soft plastic and was stable. It would not do harms to fish swarm at all. With strong insistence on quality and the rising consciousness of environment protection, environmental-friendly fishing lures would not be the prerogative of famous brands anymore—even a fishing luresOEM could protect the globe. Moreover, clients can choose traditional fishing lures or environmental-friendly ones depending on his needs.
The reason why Fa Yang could take large orders from Europe is because of its sturdy foundation of pragmatic managing style. Mr. Kou succeeded his predecessor's practical business style—pure business on business, no social intercourse and no discrediting others. One of Mr. Kou's Euro clients, who originally cooperated with other three OEMs, turned to Fa Yang because the official of the Euro company found their sales representative had improper inmate relationships with the female sales of the three Taiwan OEMs.Thus, the official cut off that business line and turned to cooperate with Fa Yang. What's more surprise was thatFa Yang at that time just occupied two pages of the product catalogue. With trust and pragmatism, Fa Yang built a strong word of mouth in the field of fishing lures manufacture.
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